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Graphic Designer Rebecca Lea

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Global Marketing

 

 

 

Storyteller

Working with Archetypes is an approach for those in the market of branding.

I work as a Creator and Magician developing trade dress for creative names in the Entertainment Business, which is quite a versatile industry.

Storytelling is a part of that process, which in my opinion has been the force behind the success of social marketing and viral marketing.

These are areas that have also changed marketing trends from "push advertising" to "pull marketing."

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